Another actor turned designer has been added to the Bollywood list after Shilpa Shetty launched her new saree brand- Shilpa Shetty Kundra (SSK) saris. At a special event in capital, the collection was recently launched in collaboration with Home Shop 18. During the event, Shilpa walked the ramp wearing a saree that was from her collection. The launch comprised of a total of six sarees mostly light in weight made of georgette and crepe with variety of colors and prints.
At the event, Shilpa said that she had always loved the way her mom looked in sarees and hence she had loved sarees from her childhood. When she started wearing sarees, she started instructing her designer friends on what fabric to use and what color and design she wants to enhance the look. That is when she realized that if she can do it for herself; she can do the designing for her fans as well. And hence, this launch of brand was planned.
Raj Kundra, Shilpa’s husband was also present for the launch and was seated at the front row to see the event along with Sundeep Malhotra, CEO of Home Shop 18. At the event, Malhotra expressed that this partnership will revolutionize designer wear sarees by making it available for every women in this country.