Nokia 3310 relaunched

July 3, 2017 Nokia 3310 relaunched 3989 0 0

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Let’s take a trip down memory lane. Remember Nokia 3300? Most of the millennials may wonder about its existence but this sturdy little phone was once one of the more popular phones that Nokia brought out.

It was popular for a variety of reasons. It boasted of a long shelf life with battery charge that ran on for days (yes, there once was such a time). Unlike most of the fragile phones today, the Nokia 3300 was best known for its durability and ability to withstand even great falls. Of course, we may get nostalgic about the many games of Snake that we endlessly played.

Nokia 3310 relaunched

Since you’re probably feeling nostalgic now, let me bring you some great news. You guessed it right! It’s made a comeback!

HMD Global is now the company manufacturing the Nokia phones. They had unveiled the different phones under the Nokia brand that are to be re- launched and our beloved phone has made its second appearance as the Nokia 3310 in May 2017.

The nostalgia factor has worked in favor of the phone no doubt. It has been selling at fast rates although the sales may be limited to a particular market. The re-launch and marketing campaigns have been successful in promoting the curiosity around the new phone as the public waited with bated breath to hold it in their hands once again.

Let’s Rewind!

The iconic phone was announced on March 11, 2003 and was introduced as a phone for listening to music more.

Its predecessor was the Nokia 5510. The phone roughly weighed about 125 grams and had dimensions of 114x63x20mm.

The display was in the center of the front panel. There was a numeric keypad to the right of the display, a controller keypad to navigate directions to its left and the call, end call and select keys at the bottom.

Its key features were:

  • It supported MP3 and AAC audio

  • It had the FM radio

  • It had a 64 MB MMC memory card for data storage

  • It supported GSM/GPRS.

  • It allowed one to play games and connect to the mobile internet.

Nokia 3310 relaunched

The specialty of the phone was its focus on music then. The phone was built for a high performance music experience. Transferring music to the phone was easy. Users could copy their own music from CDs and MP3s onto it.

The FM radio station had 20 preset radio stations. It also had a sound recorder that allowed people to record their favorite music from the radio.

As audio coding was also supported, more music could be stored on the phone.

The messaging features included text messaging and instant messaging. Multimedia messages were also allowed with images, photos and files that were used as wallpapers or image frames on the phone itself.

So what’s happening since then?

At the Mobile World Congress 2017 in Barcelona, HMD Global re-launched the phone during their press conference. The phone was announced along with three others – the Nokia 6, 5 and 3. The promise by their CEO was swiftly made with him claiming that the phone would be back with its three most important and missed features – the culturally iconic Snake game, the tinkling Nokia ringtone and the blissfully long battery life.

The marketing concentrated on the nostalgia factor reminding everyone that this was one of the world’s most loved phones at a point. Even with the market overflowing with more advanced smart phones, the re launch continued to gather a lot of press as everybody was talking about it.

The phone finally was released in the market in May, 2017 via Carphone Warehouse.

Firstly, this is not a touch screen phone. It takes us back to the good old keypads with buttons which we have to press to navigate through the phone.

Its new features include a 2 megapixel camera with LED flash. However there is no front camera. Image resolution is 1600 x 1200 pixels and digital zoom is there as a camera feature.

Bluetooth facility is there on the new phone. It has a 2.4 inch screen, 240 x 320 px and 167 PPI. The handset comes in colors of red, yellow, white and blue. It doesn’t venture too far from its original brick like shape but this time the edges are smoothly polished and rounded. The windows are curved with polarized layers to enable people to read better in sunlight.

The new phone is more lightweight than its predecessor. It is estimated to weigh around 80 grams. The price is around 42 pounds in the UK and around $65 in the US.

The key feature of long battery life is said to continue with the new phone promising a 22 hour talktime and one month of standby time. The battery is removable and is of 1200 mAh.

The phone is available in both single and dual SIM variants. Finger print sensor is not an option.

2G connectivity is supported. The FM radio, loudspeaker and MP3 music player continues as well. Music ringtones, polyphonic ringtones and vibrations are supported. The other basic features such as calendar, alarm, calculator, world clock and stopwatch continue.

An internal memory of 16 MB storage is promised along with a MicroSD card slot with support up to 32 GB.

Yes, there is an updated version of Snake. We simply cannot do without it.

What do the reviews say?

Nokia 3310 relaunched

According to Techradar writer James Peckham (May, 2017), the phone is suitable as a second phone that can be used for emergencies and other purposes. The phone has been reviewed as the younger and more attractive sibling of the older Nokia. They are all for the low price of the phone and its strong battery life.

On the downside, the connectivity is limited to 2G, the storage space is also less and the camera is reviewed as disappointing. Even though the display screen size is still small and the resolution is not impressive, this phone can be used for the basic tasks of calling and texting which don’t need a sharper and more vibrant display.

The latest review by Prasid Banerjee for the website (June 07, 2017) speaks about how the phone is sold more on nostalgia than for its actual features. It holds up to a certain level of durability and sturdiness. The Snake game has been updated and the snake even comes in different colors and is reported to be a bit more challenging than the previous version. The phone serves more as a mascot for Nokia and may be more suitable for those looking out for feature phones.


There is no doubt that the re launch of the phone has made the market a little bit happier. Most of its new features compliment the charm of its older version. However, the phone lacks certain features which are important in today’s fast paced world. It may not be the most suitable for businesses and people who are on the go. Whether the phone continues to sell out is questionable as smart phone features still dominate the needs of the people. As of now, it continues to bank on its rich history and its hint at nostalgia.

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Categories: Gadget Talk, Tech