Ravishing Ritu Beri on her Fashionable Journey

May 29, 2014 Ravishing Ritu Beri on her Fashionable Journey @TheRoyaleIndia 6540 0 0

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With striking appearance and pioneering collection, charismatic Ritu Beri has the fire to create a distinction in the world of fashion. She happened to be the first designer to present a show in Paris, where she effectively instigated her initial luxe collection in 1998. Her steady accomplishments direct her to be named by ‘Time’ magazine among the’ People to Watch in International Business’.

Ritu’s distinguished international patrons are ex- US President Bill Clinton, Prince Charles, Nicole Kidman, Andy McDowell, Laetitia Casta, The Swarovski family, Elizabeth Jagger and Jerry Hall. At home her clientele includes Madhuri Dixit, Rani Mukherji, Preity Zinta, Parmeshwar Godrej & Shobha De. Today her collections have turn out to be a focal point in Delhi, Mumbai, Bangalore, USA, London and Paris. Here’s a tete-a-tete with the lovely lady a.k.a Ritu Beri.

The Royale: How do you interpret style?

Ritu Beri: Style is what makes ‘fashion’ eternal or just a mere trend. One should wear only those that suit their personality, and make a personal style statement that makes you feel good.

TR: Fashion to you is?

RB: Fashion for me is not just restricted to designing clothes for a supermodel walking down ramps. It is about the real people in real situations. The mission, therefore, is to deliver a range of apparel and accessories, which meet the criteria of brand-equity, stylised clothing and value for money for prêt-a-porter line of clothing.

TR: Your vanity case has…

RB: A sun block bb cream, lip gloss and perfume for sure!

TR: How often do you upgrade your closet?

RB: Every season, no other way!

TR: Do you follow trends or like to break rules with your own take on them?

RB: My work is greatly influenced by my personal state-of- mind. I design to satisfy myself; I love taking risk and like to follow my own chosen path. I try to be a perfectionist and aim at achieving the impossible always.

TR: Which cities according to you are the fashion capitals of the worlds and why?

RB: New York, London and Paris

New York does everything bigger, and that includes fashion week. The sheer amount of shows, presentations and event is mind-boggling. To be honest, Paris is dictating everything in fashion at the moment, “Absolutely Everything”! Despite my personal afflictions, I love beautiful things which ultimately lead to a beautifully successful business. You cannot beat Paris for both.

TR: One designer label that has been essential part of your closet over the years and why?

RB: Hermes, Gaultier, YSL

TR: Unforgiveable fashion faux pas…

RB: Running shoes meant for the gym, are worn with formal trousers.

TR: Do you share a penchant for accessories?

RB: I accessorise according to the outfit. For me; bags, hats, jewellery, shoes, and watches are a must. They complete a look, and it is very important to choose the right footwear, so that they do not kill overall look. Also the kind of bag you carry for the day and night speaks volume about your style.

TR: Any style tip you’d like to share?

RB: Avoid listening to one and all. Try to figure it out on your own because only you know what works best for you. With regards to upcoming fashion, every trend need not work on your favour. Just because something is ‘in’, does not mean it will look good on you. This common sense approach to fashion saves time, money and embarrassment.

If the latest fashion trend does not suit your body type, consider altering the look to suit your individual needs and tastes. And restrict to just one or two people, whose advice you should seek or follow.


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Categories: Fashion