Mozilla is the latest company to penetrate in the low cost smartphone market. Synonymous for its Firefox browser, Mozilla has collaborated with the Chinese low-cost chip maker Spreadtrum to launch ‘Flame’, a low cost smartphone. Aimed at consumers belonging to the emerging markets, Flame will run apps and allow internet access on its own mobile operating system.
Powered by a Cortex A5 1GHz processor, a 3.5 inch display, Wi-Fi, Bluetooth and two mega pixel camera, Flame will perform like any other high-end mobiles available in the market. This handset is capable of performing tasks like calling and texting, social networking, music and video playback, plus email and offers a web browsing option. It also supports dual SIM cards. Slated to hit the market by Q2 of 2014, Mozilla’s Flame will be available for £15 (Rs 1500) which is its USP.
The cheap phone may not be as powerful or as versatile as other expensive smartphones in the market. But the devices from Mozilla are expected to witness tough competition, especially from Chinese and Taiwanese mobile handset makers like Huawei and ZTE. With preferred operating systems such as Android and iOS clearly leading in the smartphone race, will Firefox be able sustain in the longer run? Only time will tell.