Luxury German brand Montblanc has opened its first pop-up store in India. The store, located at Palladium Mall in Mumbai, will be an exclusive luxe space offering products like watches, pens and leather accessories. Pop-up shops, popular in countries like Canada, the US, Britain and Australia, are temporary shops which sell goods for a limited period of time, then shut down and move elsewhere.
In a press statement, Vishakha Doshi, Director Marketing and Communication of Entrack International Private Ltd, said, “This is the first time we are following the format of a pop-up store and we expect a great response”. Entrack International Private Ltd are the exclusive distributors for the brand in India.
Doshi further added, “Today, Palladium is the shopping destination in Mumbai and we are pleased to be sharing space with other coveted luxury brands”. Besides the pop-up store, Montblanc has boutique stores in India and it says it will scale up its presence there to take advantage of Indians’ strong affinity with luxury. The price range of the products starts at Rs15,000.
So what are you thinking? Go, indulge in some luxury…