The use of deities printed on high fashion usually invites its fair share of controversy despite street stall totes and t-shirts being touted to tourists visiting India for decades now. The most recent sighting? New York-based designer Mara Hoffman‘s new resort collection manifested in the vivid colours, kaleidoscopic prints and traditional motifs.
Hoffman went mystical, referencing India and finding inspiration in Shakti, the sacred, creative force within Hinduism. The collection manifested in the vivid colours and kaleidoscopic prints add an otherworldly quality to the beach-ready collection. The Ganesh print collection, inspired by the ancient spiritual figure representing creativity, knowledge, include a maillot, a halter bikini with tassels, and a racer back modal mini, as well as a new addition to the swim line, a fully functional surfing rash guard.
So what’s your take on the subject of divine inspiration? Can a Lakshmi-embroidered gown or a Ganesh swimsuit be considered pop culture fashion?