Sumita Chakraborty pinpoints celeb fashion labels that are getting all the hipsters in a stylish tizzy.
You’ve always admired celebrity’s fashion sense, right? In fact, whenever you look at any Bollywood stars, you always wonder how they’ve always managed to look so beautifully turned out at all times. It must be their stylist, and you sigh wistfully. They are the ones who know the pulse of trending fashion and they put together a clever palette of beautiful ensembles making the celebs look more striking than before. But before you keep sighing wistfully, here’s the good news…
Celeb fashion is well within our reach. Let’s look at some of the biggest celeb fashion grosser.
High Fashion, Reasonable Rates
Malaika Arora has been a fashion icon for donkeys of years. You’ve admired her sense of style, sensuousness and oomph. She’s always worn the trendiest of clothes in terms of colors, cuts and silhouettes. But now, she’s opened up her wardrobe wide open and has revealed her style secrets through her own collection at The Label Life.
So what exactly is The Labe Life? It is an online e-commerce fashion portal spearheaded by the very innovative Preetha Sukhtankar whose claim to fame is as a writer and publisher at Elle Magazine. She roped in her good friends Malaika Arora, Sussanne Khan and Bipasha Basu and a whole host of fashion designers as guest stylists to up the fashion ante of her portal.
-So while Malaika picks out some of the trendiest styles.
– Bipasha matches funky fashion accessories.
– And Sussanne does what she does best – handpicks home décor accessories. And the result is absolutely amazing! The portal stocks some of the trendiest ensembles, fashion accessories and home accessories. The pricing is smart – some of the coolest outfits start from Rs 1.800 onwards while fashion accessories are pocket-friendly. No wonder, you have so many hipsters picking up their ensembles from here.
This girl has her manicured fingers in every pie. Yes, we are talking about the very fashionable Deepika Padukone who has her own line called AllAboutYou under Myntra. Classy, elegant and super smart, her line of clothing has an appeal. It is vibrant and very youthful. The colours are snazzy while the cuts and silhouettes are super elegant. The theme is straightforward – it’s feminine, chilled out and carefree. Why did Deepika foray into the fashion beat? …Because she believes that her AllAboutYou line is simply that – completely and totally about ‘you’. See all myntra offers here.
Not far behind is the ‘Badrinath Ki Dulhaniya’ gal, Alia Bhatt who has spearheaded her own line for Jabong long way back – much before most of the other celeb even thought of foraying into the fashion world. Her line, she insists, was a reflection of her own self. It had sweatshirts that she loved (It was the Fall-winter collection) and so many other cool stuff that she’d wear without a thought.
Likewise, Karan Johar too came out with his Marquee collection for Vero Moda – a glitzy, glam party line inspired by Bollywood. This was followed up by the maverick style of ‘Queen’ Kangna Ranaut who too came out with her ‘marquee’ collection for Vero Moda.
The best thing about all these collections was that though the outfits look like they are out of the fashion pages, they are so reasonably priced that everybody can now be a fashionista.
And while fashion trends flash a stylish arrow upwards, there is a particular trend that is rocking the nation – athleisure. In comes Masaba Gupta, the revolutionary fashion designer known for her striking designs with her Masaba X KOOVS. As fitness becomes the Number one preoccupation of today’s world, obviously athleisure fashion is scaling the heights. Masaba X KOOVS has a range of amazing prints in dresses, unitards, crop tops, body suits and sweaters. The collection is young, vibrant and uber cool. And the price is amazing – for instance, the very interesting unitards start from Rs 1,300. Definitely, a steal!
But if you are still hell-bent on being super cool like the ‘Rangoon’ superstar Shahid Kapoor, go ahead, head to his fashion world… Skult. Partnered by abof, Skult is the new age word for fashionable. Comfortable, cool yet edgy, this line is fabulous for streetwear and athleisure. From bomber jackets, camouflage pants to cuffed pants, this line is typically Shahid Kapoor. Ask Shahid about Skult, and he says, “It is functional Street style – my style.”
Again the prices are super decent so you don’t have to worry about robbing a bank to get one of his creations.
Indeed celeb fashion is so in our reach. So many celebs including Hrithik Roshan (HRX) and Salman Khan (Being Human) too have joined the fashion brandwagon. So there’s lot more cool styles up for grabs more so as their creations are typically them – cool, smart yet edgy.
Likewise, more and more actors are opening up on their fashion beliefs and lines, so go ahead, click onto their sites and get fashionable!
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