GOSF ORIGINS – THE MAGNUM OPUS OF ONLINE SHOPPING FESTIVALS @TheRoyaleIndia

GOSF ORIGINS – THE MAGNUM OPUS OF ONLINE SHOPPING FESTIVALS

November 25, 2014 127 0 0

magnum opus – A work of art, music, or literature that is regarded as the most important or best work that an artist, composer, or writer has produced.

Origin: late 18th century: from Latin, ‘great work’.

By now many of you might be aware of the fact that GOSF stands for ‘Great Online Shopping Festival. (if not, you just did (y)) By calling it the magnum opus of online shopping festivals am I being just too promotional? No sir, let me give you some insights on GOSF. (oh BTW the definition of the word magnum opus at the beginning was actually for those who think magnum can only be associated with Budweiser)

THE HISTORY

GOSF 2012

12.12.12 – how can we ever forget this epic date? Apparently while some were busy fantasizing about the world coming to an end (on 21.12.12); few intelligent species (of the Google origins) were quietly planning an Online Shopping Festival that later changed the face of Indian e-commerce Industry. Yes, it was on 12.12.12 that Google India partnering with around 90 e-commerce websites offered heavy discounts and deals to customers. So why would I say it was successful?

In its very first year the festival attracted more than 16 million hits!!!

gosf 2012 @TheRoyaleIndia

Given that it was just a 24hr shopping window; 16 million hits – not bad huhh!!! Successful would be an understatement really. Also, most of the participating retailers created a special landing page for GOSF to engage the visitors and retain their attention through games and other interactive activities.

Few of the participating Brands:

Flipkart, Snapdeal, Infibeam, akbartravels.com, Indiatimes shopping, FabFurnish.com, HomeShop18, and Makemytrip.

gosf 2014 @TheRoyaleIndia

GOSF 2013

In the second edition of the festival, Google decided to host the festival for 3 days – 11th and 13th December. However, because of the overwhelming hits and sales of products the festival was extended by one day. Besides from registering significant traffic growth, the e-commerce companies had their products sold out 15 hours into the festival.

240 – No. of e-commerce retailers that participated; that’s 150 more than the previous year

4 – No. of days the fest was hosted.

I really don’t want to bore you by playing Maths and Statistics here but the bottom-line is; most of the online shopping sites that participated in the event reported an increase in their sales revenue by upto 40%.

gosf 2013 @TheRoyaleIndia

Yes, there were technical issues associated and there were complaints by customers about failure of transactions. Such hiccups were bound to happen, don’t you think so? Can’t we all for once be a little considerate towards those humanely human beings trying to actually treat us for good? Yes we can!!!

So this brings me to the present – GOSF 2014. For all you o’shopaholics (online shopaholics) and the not-so-interested types, we at Couponraja have taken it upon us to give you everything you need to know about GOSF. And I am dead sure you all are eager to explore the options GOSF 2014 has in store. Keep reading this space and be updated on the features of GOSF 2014.

Tags: GOSF, GOSF 2014Categories: GOSF CORNER