Google recently announced its next version of mobile operating system as Android KitKat, in keeping with its penchant of naming each new version after desserts. A splash page for the new operating system reveals that ‘KitKat’ will be the codename for Android 4.4. While Key Lime Pie was long expected to be the next major version of Android (4.4). In a promotion deal, Google is enticing people with chances to win Android-powered Nexus 7 tablets or credit at its online play shop by buying KitKat candy bars featuring Android robot icons on wrappers.
Nestle’s KitKat and Google, both are trying to position Android to benefit from that recognition. While no money changed hands according to Google, a new promotional video from the KitKat people (Nestle) makes it plain that Android is going to be quietly pushed in advertising for the candy.
Coincidentally, Google also celebrated its 15th birthday recently. The firm incorporated by founders Larry Page and Sergey Brin,was originally called BackRub, but they eventually settled on the name for the website that has become synonymous with internet searching today. Google was initially based in a garage, but now has more than 70 offices in more than 40 global locations, including London, with its headquarters – known as the Googleplex – in Mountain View, California.