Global sports lifestyle brand Puma in association with Jabong recently announced actress Chitrangda Singh as their running and fitness brand ambassador. The four-week-long ‘Gear up Buddy’ campaign aims at promoting fitness. Besides, having Puma merchandise up for grabs on the site, it will also have other exciting activities to participate in.
The chain of events will begin with three different fitness regimens – running, Zumba and cross-fit, which will be performed by Chitrangda and her three fitness buddies. These rigorous regimens are described in detail through videos posted on the page, and participants will get points by shopping for the merchandise, sharing details with friends and family, uploading their workout videos, etc. The contestants will be entitled to points, which will be accumulated on the Puma fitness board (on the page), and the ultimate aim would be to be on the top of the board. The winner will get a chance to work out with Chitrangda. There is more in store for the participants, as they stand a chance to win other exciting goodies. Addressing the press, Chitrangda said, “Fashion and fitness are the two words that best describe me. This is the first association which combines both, and am glad to be a part of it.”
So, what are you waiting for? Log on and get a chance to work out with Chitrangda!