Asus launched Zenfone 4, 5 and 6 in India with a pricing that would give a tough time to the other smartphone players in market. The ZenFone 4 comes in two variants, with the 4-inch (A400CG) model priced at Rs. 5,999, and the4.5-inch (A450CG) model at Rs. 6,999. The ZenFone 5 (8GB) has been priced at Rs. 9,999, while the 16GB storage variant pricing has not yet been revealed. The ZenFone 6 on the other hand has been priced at Rs. 16,999 for its 16GB storage variant. These smartphones represent a second coming of sorts for the Taiwan based company, which has floundered in the smartphone market for a fewyears.
These handsets have a new Android user interface that it calls the ZenUI and according to Asus, ZenUI is built with simplified,easy-to-access icons and menus, select themes to match the device colours, and a What’s Next feature to keep a track of a user’s daily schedule.
The ZenFone 5 gets the Intel Atom Z2560 dual-core processor clocked at 1.6GHz with hyper threading. The ZenFone 6 gets a slightly faster Intel Atom Z2580 dual-core chipset clocked at 2GHz. The Asus ZenFone 4, ZenFone 5 and ZenFone 6 also come with a ‘PixelMaster’ camera technology that includes a set of features such as Selfie Mode and Depth of Field Mode, Low Light Mode and Time Rewind to deliver what Asus calls an enhanced image capturing experience.