Never has a single company divided opinions so fiercely. One end of the consumer spectrum swears by Apple, defending each feature with an almost feral intensity. Another section finds every aspect of the “Apple Experience” irritating and illogical. Despite such extreme responses, the brand iPhone has steadily grown, and become one of the most recognizable and sought-after commodities on the planet. Right from the launch of the first iPhone in 2007, each iteration of the iPhone has been met with almost identical levels of enthusiasm and customer satisfaction. With its effortlessly classy looks and intuitive interface, the first iPhone was miles ahead of all its competitors. Even its comparatively high price and restrictive user interface were unable to dampen customer spirits, and the hitherto unheard phenomenon of queues outside a mobile store was witnessed for the first time.
A Battle of Eminence
Nearing its tenth anniversary, the iPhone brand has only grown from strength to strength. It has been able to consistently push the envelope with each new launch, with a focus on specifics and superior quality enabling Apple to dictate terms to their customers without changing the positive brand perception. Apple still enjoys a significant share of “top-of-mind awareness” in the premium smartphone sector, despite several new companies suddenly mushrooming around them. The sheer pleasure of using an iPhone, coupled with the admiring glances it guarantees users has kept users thronging to iStores for almost a decade now. And this Apple juggernaut shows no signs of letting up.
The almost unbreakable bond that the iPhone has forged with its intended customer base is evident in the reception towards the most recent iPhone, the iPhone 7. It gently teased the idea of an entirely wireless smartphone, with its choice of wireless headphones and earphones aimed at reducing the clutter generally associated with earphones and other phone accessories. Several analysts were tentative about how a user would react to this seemingly brave move. But if the sales digits are any indication, the public hasn’t just accepted this change. They have embraced it with open arms! The iPhone 7 saw four times more pre-release booking than the next most popular iPhone! Given below is a list of a few of the new features that made the iPhone 7 such a huge success.
New quad-core system-on chip
Improved system and graphic performance
Water resistance with the phone capable of spending up to 30 minutes at 1m depth
New stereo speakers
Upgraded 12-megapixel primary camera and 7-megapixel front camera with high-quality image capture and processing technology
Apple’s reputation for making subtle design changes and adding sleek features that enhance the user experience was enhanced with the release of this model. But even with all the hype surrounding this model, there were a few voices from inside Apple, including Tim Cook himself, who made it clear that the best was yet to come. iPhone 7 was just meant to whet appetites and get the public drooling. The real showstopper was and always intended to be the main course the Apple iPhone 8.
Staying Ahead in This High Stakes Race
If the iPhone 7 was successful at nudging user sensibilities in the direction of Apple Inc’s own, the iPhone 8 is going to be revolutionary. If rumor mills are to be believed, Apple wants to well and truly make a statement with this new launch. The news that Apple is testing 10 different prototypes has taken expectations and hype to unimaginable levels. And considering this is an iPhone, that’s saying something! The amount of thought and effort being put into the design and marketing of this phone is indicative of how badly Apple needs this to succeed. Apple has always managed to stay ahead of the chasing pack through sheer ingenuity and phenomenal marketing skills, but it has never been an easy task.
The past few years have seen the number of companies offering sleek and fast products at prices which are a fraction of that of the iPhones increase exponentially. Companies such as OPPO, Vivo and Mi have burst onto the scene with powerful and fast machines which are sold at several price points below the iPhone. The Redmi Note has recorded huge sales since its release, and its incisive and well-thought-out marketing campaign has helped generate a buzz similar to Apple’s accompanying each of its releases. One Plus has revolutionized photography and performance, with its aggressive pricing further attracting users. Industry stalwarts such as Samsung and Motorola have returned with offerings of their own, with Samsung especially doing its utmost to compete in the premium segment as well. The release of the Samsung S8, several months before the launch of the iPhone 8 has swayed several Apple purists. Its ridiculous good looks coupled with a much-improved camera and Samsungs’ very own innovation, “Infinity Display” has seen them make a very strong return after the Note 7 debacle. The S8 has helped Samsung rebuild its damaged reputation, and reiterate how reliable and user friendly its products are.