After Shilpa Shetty, now alia Bhatt has decided to go the designer way. It seems now that everyone in the B-town is interested in designing clothes and launching their own brand. Besides Shetty, biggies like Deepika Padukone and Karan Johar have also launched fashion labels named after them. ‘Student of the year’- face young Alia Bhatt has launched fashion brand named ‘Alia’ and has tied up with online portal Jabong.com.
Bhatt launched her fashion line on September 29th at Four Seasons Hotel in Mumbai. The 21-year-old young actress confessed during the launch that she was not a fashionista kind of person and she became one only after her mentor Karan Johar featured her in a role of a brand-conscious girl in ‘Student of the Year’
The collections are very casual and simple, a very ‘Alia’ kind of dresses. It’s a fall winter collection and hence includes many sweat shirts. Being an animal lover, Alia has given lot of importance to animal prints. She has targeted the Gen Y with the apparels she has designed. Be it the bohemian line, the casual denim line or clubbing line, Alia has designed them all with her personal sense of fashion. During the launch she expressed her wish to style Parineeti Chopra. This line of apparel ‘Alia Bhatt for Jabong’ will be available exclusively on Jabong.com for all.
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