Adidas and Pharrell Williams are happy

April 3, 2014 adidas and pharrell williams @TheRoyaleIndia 854 0 0

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“Because you are happyyy…..”

pharrell williams @TheRoyaleIndia

When you think of Williams, you immediately think of the Viviene Westwood hat which he made famous during the Grammys. But did any of you notice the red leather customized version of the Adidas Firebird jacket that he was sporting? With a lot of speculation going on about the Williams- Adidas collaboration, it has finally been announced.

Working with a brand like Adidas is such an incredible opportunity,” Pharrell Williams said. “From the classic track suit to growing up in Virginia wearing Stan Smiths [sneakers], Adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and Bionic Yarn.” Pharrell Williams’s brand Bionic Yarn recycles plastic from ocean debris into fabrics and yarn.

Adidas seems equally ‘happy’ to be working with the Grammy Award-winning singer, “I am truly thrilled to work with Pharrell. He is a pop-culture icon that never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multi-faceted company that is Adidas.

For now, only a trailer has been released which shows someone (Williams?) walking backward in his heavily graffiti-ed Adidas shoes to retrieve the Westwood hat. Take a look below. We cannot wait for Pharrell’s edgy style to hit our stores soon.

Adidas = Pharrell Williams

Categories: Fashion