Following in Krrish3’s footsteps, Aamir Khan and Katrina Kaif recently launched Dhoom 3 merchandise as a part of their magnificent promotional strategy. The bollywood stars came together to launch an extensive range of official merchandise and technology products related to their forthcoming action adventure ‘Dhoom 3’.
The current D:3 licensed products include a broad array of licensed merchandise from a number of leading manufacturers and the list is continuing to grow! Products being launched include USB drives, calendars, jewellery, belts, key chains, tie-pins, cufflinks, bags, hats, diaries, scarves, bed linens, cushions, and helmets. The innovative range of electronic gadgets inspired by the movie, limited-edition ‘Barbie Collector Dolls’ of Aamir and Katrina, gift items, limited Edition Ceat Tyres and many many more. Several brands have been licensed for merchandising including Mattel, Ceat, Bombay Dyeing and Archies. The ‘Dhoom 3’ licensing programme is supported by Yash Raj Films Licensing (YRFL), which has over 200 varieties of products and 20 partners with a combined penetration at more than 20,000 retail touch points and with a price range of Rs.69 to Rs.9,000.
So, what are you waiting for? Go and grab them now!
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