4 Brands to Look Out For During GOSF 2014

December 9, 2014 4 Brands to Look Out For During GOSF 2014 @TheRoyaleIndia 725 0 0

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Are you a fashionista? Is fashion important to you like sleeping, eating or breathing? Or like me, do you love exploring the world of fashion and look for chances to win big discounts on top fashion brands. Even more so, are you one of those who always seek offers that titillate your senses and beckon you to delve deep into the world of online shopping.

The world of online shopping needs no introduction today. The last decade or so has seen a drastic change in the way people shop, and a steady rise has been seen in the trend of online purchases with more and more people becoming hyper aware of how easy and hassle free online shopping can actually be. So what’s really attracting people to the world of online shopping? For starters, the kind of lucrative offers, discounts, and rebates is definitely a major crowd-puller. And that too, if you can reach every brand out there without having to take a single step outside your home, then why not? And then there’s the Great Online Shopping Festival too.

What began in 2012 as an initiative by Google India has now received exponential success across the country; akin to the ‘Black Friday’ shopping festival that takes place in the United States or the Chinese ‘Cyber Monday’, the Great Online Shopping Festival or GOSF event endeavors to offer online shoppers some great discounts on top brands and services by forming a collaboration with some of the best and biggest online merchants in India. From mobiles to laptops to other electronic gadgets, appliances, home décor items, food and groceries, fashion accessories, apparel, children’s products, books, music and even services that include hotel booking, flight tickets, restaurant reservations, GOSF offers everything to the enthusiastic buyers of today.

If you’re a fashion enthusiast like me, I’m certain you would take the time out to give this a go. GOSF 2014 is collaborating with some great fashion brands like Myntra, Jabong, Zivame, Amazon.in, Junglee, StarCJ and many more.

Here’s a brief look at some of the past year’s sales and fashion trends experience by few of these top e-commerce brands.


myntra @TheRoyaleIndia

In 2013, Myntra claims to have a sale of over 1 lakh fashion accessories and apparels in less than 24 hours. As stated by Vikas Ahuja, Myntra CEO, the website began to see positive results on Day 1 itself with an immediate growth in traffic up to 2 times the normal, and a 3.5 times growth in the overall revenue as versus the usual.


snapdeal @TheRoyaleIndia

Snapdeal saw a 10% rise in the sales during the first two days of the GOSF 2013 as stated by VP Marketing, Sandeep Komaravelly. While the 2012 event had majority of Metropolitan dwellers shopping, the 2013 event was a more homogenous mix with tier 1, 2 and 3 cities having almost a 20% participation ratio.


lenskart @TheRoyaleIndia

CEO and Founder of Lenskart, Peyush Bansal says that the website experienced a 60% hike in traffic during the GOSF 2013 and a 70% spike in new registrations leading to an overall increase of almost 50% in the sales.


jabong @TheRoyaleIndia

Like the other sellers, Jabong saw a phenomenal rise in online traffic and sales right from the first day of GOSF 2013 as stated by the co-founder Manu. K. Jain. The website revenue jumped about 5 times more than the regular and the back-end and IT team for Jabong had a tough time keeping the website from crashing due to the heavily increased online footfall during the event.

These are merely a few examples of what GOSF can bring forth in terms of positive revenue and increased traffic for these top fashion brands. Google India’s research has shown that the peak time for online shopping has usually been between 2-pm and 8-pm and of the 2 million visitors, almost half were women.

So, without further ado, log on and choose your coupons, because GOSF 2014, is just around the corner, waiting to give away all those lovely bags and shoes, purses and tunics, frocks and sarees, jackets, hats and belts, wallets, goggles, watches and so much more.

Categories: GOSF CORNER