Why to look outside when you have so much at your disposal around you. Indian fashion has been a great creative influence for ace designers like Chanel, Christian Dior and many others.
Each city is an elysium for fashion hunters as they exhibit strong culture and rich heritage in terms of vibrant colors, aesthetic embroidery and array of silhouettes.
As oxymoron as it would sound, there is a clear evidence of traditionally modern emphasis on fashion in this country.
Let’s talk about three cities with their interesting fashion market and how different they are from each other to allow versatility to fashion consumers. We will also talk about the major buying hot spots in these cities.
Jaipur, famously known as the Pink City is a blessing for people looking for traditional clothing and jewelry. Right from heavy metal to glasswork jewelry or traditional lehengas and Indian suit pieces everything is at your disposal. Jaipur is famous for Lac work, wooden work, metal work, meenakari, bandhani and many more.
Few famous markets are:
Mirza Ismail Road: Famously known as M.I Road
Best for: Jewelry, branded readymade garments, high quality textiles
Best for: Lehengas, sarees, silver jewelry and junk jewelry.
Badi Chaupar: Close by to the famous Hawa Mahal
Best for: Mojaris, salwars suits, printed dress material
Best for: Bandhani fabric, salwars suits
Kashmir has very distinctive fashion than Jaipur or any other city. Their traditional dress ‘pheran‘, their kasaba, the famous pashmina shawls, heavy silver ornamentation, authentic woolen clothing and Kashmiri crewelwork, embroidery and intricate designs depict their rich culture. In fact designers like Manish Malhotra draw great inspiration from their clothing and embroidery and one can see it clearly in his collection.
Few famous markets are:
Lal Chowk: Everything under one roof from shawls, handicrafts, paper mache accessory, salwar suits.
Best for: Embroidered salwar suits, pashmina shawls
Fair Deal Shopping complex: Everything under one roof from salwar suits to jewelry
JK Govt Emporium
Best for: Shawls (pashmina, kani), paper mache accessory (this place is value for money)
Best For: Traditional jewelry
Finally, the last explored fashion destination is Goa. Modern Goa representation of fashion is anything but traditional. It is heaven on earth for the youth. The fashion is modern, completely casual, a bit of bohemian, hippie (thanks to the tourists!) and relaxed.
All these markets listed below would have everything from head accessories, hand accessories, chains and other junkie jewelry, clothes- casual, beach wear and party wear, foot wear and bags.
Anjuna Wednesday Markets
Night Markets in Baga and Arpora (Saturday night markets)
Anjuna and Mapusa Flea Market
Newtons in Candolim (Largest Shopping Centre)
For each occasion or mood you have a place to visit and get inspired by their culture and fashion. So the next time you plan a holiday in one of these destinations or rather I’d say plan a vacation and get drenched in the distinct fashion of these cities.