Clothes truly define the image and personality of each one of us. With trends and styles appearing and disappearing like a shooting star, one style that became a statement, one word that changed the entire fashion and apparel industry and revolutionized our everyday wear has to be ‘denim’. They have become our go-to clothes for many occasions. From college to work to night outs to travel they are an integral part of our wardrobe. The reason is that they are not only uber stylish but also super comfortable. One such denim brand that is India’s first home-grown icon comes to you as Flying Machine.
All about the Indian Threads: Flying Machine
Flying Machine is India’s very own home-grown denim brand. Launched in the 80s by Arvind Lifestyle Brand Limited, it quickly rose to prominence as ‘tailored to suit Indian body type’ denim. Very shortly, it has become a much loved brand and for a good reason. It is backed by the credibility of Arvind Mills who have been in the business for a very long time. What started as denim has now blossomed into a full-fledged apparel store catering predominantly to the youth. From denim jeans, tee shirts, shirts, dresses, sweaters, etc. Flying Machine today is very popular brand among the young crowd. With prices starting as low as Rs. 500, it is also one of the most affordable, trusted and quality oriented brand. They lead by saying fashion does not have to be expensive.
Old is the new Gold: With campaigns et al!
A lot of new things can be seen happening at Flying Machine like the re-launch phase back in 2007 where they brought famous Italian design and blended it nicely for Indian comfort. A brand overhaul was also undertaken by a world famous house from London at the retail level. To complement it all and to establish further connect Flying Machine has always had a face of mass appeal as their brand ambassador. That ushered in a new era in the whole denim space. And Flying Machine was right up ahead. With captivating campaigns like ‘Don’t Tag Us’ and ‘What An Ass’, they made an instant connect with the youth.
Flying Machine always believed in keeping up with the changing tide, and they have been always doing that. New store designs, international collaborations, Indian craftsmanship all coming together for a perfect mix. And it doesn’t end there. They keep evolving.
The brand look – Flying Machine
So if you are looking to buy some trendy apparel from jeans, sweatshirts, tee shirts, shirts and other western wear or looking to up your style quotient, Flying Machine will not disappoint you. If you are going back to college or it is your fresher’s party or just a casual outing, Flying Machine is a one stop shop for your denim and western apparel needs.
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